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Value Proposition Trackers
Get a pulse check of the competitive landscape. Supplement Competiscan's unsurpassed database of direct and digital marketing with website tracking. Incorporate public/web offers, promotions, and fees, and see how competitors' strategies change across media channels. Competiscan's Value Prop Trackers answer the question: how is my competitive landscape changing over time?
Unlock insights with the credit card value prop tracker
Track dozens of data points across 600+ credit cards over time, filter and sort by card type, issuer, and media channel, and understand pricing and incentive trends in real time.
- Compare regular and intro APR, fees, and rewards side-by-side
- Filter by issuer, card type, industry, and risk group
- See offer trends across direct mail, email, and web in one dashboard
- AI-powered chat feature: ask questions, set up custom tables, and more, directly within the dashboard
Value Prop Trackers are also available for deposits, retail, and travel loyalty programs.
| Card Name | Issuer | Type | Reg. APR | Annual Fee |
|---|---|---|---|---|
Travel Rewards Visa |
Bank of America | Cobrand | 18.24–28.24% | $0 |
Strata Premier Card |
Citibank | GPCC | 20.24–28.24% | $95 |
Bonvoy Brilliant |
American Express | Cobrand | 20.24% | $650 |
Secured Card |
Capital One | Secured | 29.24% | $0 |
Points Plus Card |
AT&T / Synchrony | PLCC | 28.24% | $0 |
Trackers by category
Credit Cards
600+ cards tracked across issuers, card types, and media channels.
Deposits
Rates, fees, and promotions across checking, savings, and CD products.
Retail
Offers, pricing, and incentive trends across retail card programs.
Travel Loyalty
Points, tiers, and benefits tracked across travel loyalty programs.
See how your competitive landscape is changing
Request a walkthrough of the Value Prop Trackers and see the live dashboard for your category.
See it in action →Got Questions?
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Answers
Competiscan is a leading-edge market intelligence company, providing clients with best-in-class service.
Value Prop Trackers supplement Competiscan’s database of direct and digital marketing with website tracking, incorporating public/web offers, promotions, and fees so you can see how competitors’ strategies change across media channels over time.
Dozens of data points across 600+ credit cards, including regular and intro APR, annual fees, and rewards, filterable by issuer, card type, industry, and risk group, with offer trends across direct mail, email, and web in one dashboard.
We monitor a variety of media channels for a comprehensive view of how competitors communicate with customers and prospects, including direct mail, email, digital, social media, and print.
Value Prop Trackers are available for credit cards, deposits, retail, and travel loyalty programs.
Yes, an AI-powered chat feature lets you ask questions, set up custom tables, and more, directly within the dashboard.