About Competiscan

Your Market & Competitive Insights Partner

Since 2004, Competiscan has grown into a trusted marketing intelligence partner, delivering the only true omni-channel tracking panels in the marketplace, backed by best-in-class service.

Our Story

Competiscan was born from the idea that market and competitive insights should be easy to access, reliable, and actionable. Since 2004 we've grown into a trusted marketing intelligence partner, delivering the only true omni-channel tracking panels in the marketplace across multiple sectors, empowering organizations with clear, actionable insights.

Superior Service

Our team is an extension of yours, and we mean it. Our dedicated insights team is here to equip you with the information you need to stay ahead of the competition.

Market leaders trust Competiscan

Competiscan is a reliable source to receive timely competitor intelligence with national and local perspectives. We are very pleased with the results and relationship with Competiscan.

VP, Strategic Marketing

Competiscan's database is thorough and easy to search, but what really stands out is their research. The insights team goes the extra mile to understand and respond to our needs.

Creative Director

Meet the leadership team

The people who make Competiscan an extension of your team: deep expertise across research, insights, operations, and client service.

Richard Goldman

Richard Goldman

CEO

Rich is the leading and longest-tenured expert in collecting competitor direct-marketing communications and materials. He has redefined how companies track competitors while gauging the impact of their own materials in the marketplaces they serve.

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Jim Frisch

Jim Frisch

EVP, Business Development

Jim's expertise lies in facilitating the acquisition and retention of clients while driving cultural initiatives across our staff. He has worked with direct-response leaders like Precision Dialogue and Fiserv across financial, retail, insurance, and hospitality.

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Bujeta Vokshi

Bujeta Vokshi

VP, People & Strategy

With 10+ years as a strategic business leader, Bujeta enhances employee performance while building organizational culture that supports thriving teams. She leads human-capital initiatives and strategy, partnering with the executive team to attract, hire, and retain first-class talent.

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Joe Radtke

Joe Radtke

VP, Custom Research

Joe has over 15 years of experience in strategic consulting and market research across financial-services segments. He works closely with Fortune 1000 companies on product benchmarking, go-to-market strategies, competitive profiles, and communication strategies.

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Scott Hoffman

Scott Hoffman

AVP, Research & Insights, Insurance

Scott offers more than eight years of market-research experience and manages Health Insurance and Worksite/Voluntary projects at Competiscan, working directly with clients to ensure impactful results.

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Megan Cipperly

Megan Cipperly

VP, Client Services

Megan has 10+ years researching direct and digital marketing trends. She draws insights from the activity of marketers reaching thousands of consumers across the U.S., leading a team of analysts reporting on trends across financial services and insurance.

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Nate Hart

Nate Hart

SVP, Operations

Nate enjoys solving Competiscan's business challenges. He has designed and built multiple products while establishing time- and money-saving processes, and leads a large team driving growth through IT initiatives.

Jessica Duncan

Jessica Duncan

AVP, Research & Insights, Financial Services

With 15+ years in financial services and consumer marketing, Jessica brings deep expertise in marketing strategy and analytics. She previously led a team of Senior Marketing Analysts at PSCU's marketing and consulting division.

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Michael Ruffing

Michael Ruffing

Senior Sales Director

Michael is driven by a passion for market research and helping organizations revolutionize their marketing and product development. As Senior Sales Director he drives new-business growth and strategic partnerships across all industries.

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Interested in learning more? Let's connect.

Tell us where you want to gain an edge and our insights team will show you how Competiscan can help.

Or email contactus@competiscan.com

Got questions?
We've Got
Answers

Find answers to common questions about Competiscan and how we work with clients.

Competiscan is a leading-edge market intelligence company, providing clients with best-in-class service.

Competiscan delivers market and competitive intelligence that helps organizations understand how competitors engage with different audiences across channels. Our capabilities include value proposition tracking, creative trends, customer journeys and experiences, behind-the-login insights, marketing strategies, targeting insights, AI-driven analysis of marketing campaigns, and more. With access to the largest consumer panels in the market, we deliver real-time insight into competitors' activities.

We monitor a variety of media channels for a comprehensive view of how competitors communicate with customers and prospects, including direct mail, email, digital, social media, and print.

Competiscan covers key sectors, including Automotive, Banking, Payment Cards, Energy, Insurance, Investments, Mortgage & Loan, Retail, Travel & Leisure, and Telecom.

Our panel includes a diverse range of audiences: Consumers, Business Owners, Insurance Producers, Financial Advisors, Mortgage Brokers, and Healthcare Providers.

We provide a 360-degree view of customer-journey communications, including acquisition, follow-up, loyalty, retention, win-back, statements, and upgrade & cross-sell.